SEO, or Search Engine Optimization, is the practice of optimizing a website to increase its visibility in organic (non-paid) search engine results, like those from Google. The goal is to improve the quantity and quality of traffic a website receives from search engines by making the site more relevant and authoritative in the eyes of search engines, explains Michigan Technological University and GeeksforGeeks.
How it works ?
Improves rankings: By using various techniques, websites can improve their ranking in search engine results pages (SERPs), making them more likely to be clicked on.
Aims for organic traffic: SEO focuses on unpaid traffic, differentiating it from paid advertising like Pay-Per-Click (PPC).
Helps search engines understand content: SEO helps search engines like Google understand what a website is about, so they can show it to users who are searching for relevant information, notes Google and YouTube.
Key components of SEO
On-page optimization: Making changes directly on your website, such as improving content, and optimizing images with alt text and efficient file sizes.
Off-page optimization: Building authority and relevance for your website through external signals, such as backlinks.
Website structure: Ensuring the website’s architecture is optimized, including using internal links and creating an XML sitemap to help search engines crawl all the pages.
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