While effective websites can have just a single page or dozens of pages, the vast majority of sites are four to 10 webpages. This number isn’t a coincidence — it represents the most efficient way to organize and present relevant information.

Our list of the six most important pages on a website covers the essentials of any basic business-oriented website design. Read on to find out which pages you need, what content to include on each, and how to optimize them for best results.

Website structure matters: Here’s why

A website with a well-organized structure holds two distinct advantages over its disorganized counterparts. Firstly, organization enhances the user experience (UX), allowing visitors to navigate the site effortlessly between pages to find the information they need quickly.

Secondly, user experience and search engine optimization (SEO) go hand in hand. When a site offers a great user experience (by making navigation seamless, for example), search engines crawl and index it more efficiently, leading to higher placement in search engine rankings and more search visibility, which increases organic traffic. Since search engines prioritize metrics such as relevance, quality, and usability, a stellar site UX directly enhances SEO.

In the design phase, it’s crucial to use  ensure all vital information is both present and intuitively placed. Equally important is structuring page URLs into a logical hierarchy to effectively communicate the site’s architecture to human users and search engines. And when it’s time to launch, that captures your website architecture and submit it to Google to expedite the indexing of your site.